Guadalajara Chivas becomes the latest club to join the Nike family, with a partnership that aims to inspire the next generation of footballers. The partnership between Nike and Guadalajara Chivas reflects the brand's commitment to serving athletes of all levels and contributing to the growth of women's football. With a tradition based on competing exclusively with Mexican talent, Guadalajara Chivas represents a unique way of living football, passed down from generation to generation. The club will debut its Nike uniform on July 18, during the first match of the men's team in the new league season, which currently sits in second place in Liga MX with 36 points, 11 wins, 3 draws, and 3 losses in 17 games. The partnership between Nike and Guadalajara Chivas aims to drive innovation, shape football culture, and create new experiences for athletes and fans across the region. Guadalajara Chivas has an upcoming home match against FC Dallas on August 9, 2026, following their last loss 1-2 against Cruz Azul on May 17, 2026. This partnership represents a significant step in the evolution of Guadalajara Chivas, with a focus on serving athletes and contributing to the growth of football in Latin America and globally.