Guadalajara Chivas embraces the BTS ARMY, officially announcing its welcome while the team sits 2nd in Liga MX with 36 points (11W‑3D‑3L) and a recent form of LDWLD. The club's tweet invited Korean fans to become "ChivaSisters" and fall in love with the crest and colors.

How did the Chivas‑ARMY partnership start?

It began when an ARMY fan posted a summary of Mexican football, sparking curiosity among her followers. The post went viral and Chivas' official account retweeted it, saying: "Welcome armys, directioners and all the girlies who are now ChivaSisters." The reaction was instant; thousands of users commented with emojis and hashtags, creating a trend that crossed borders.

What does this support mean for Chivas' fan base?

The ARMY is known for its passion and solidarity, traits that match the club's culture. New supporters promise to fill stadiums, especially on Friday gatherings, and some already dream of the Liga MX reaching its thirteenth match thanks to this boost. Moreover, the ARMY's presence could attract other K‑Pop fandoms, expanding the supporter base beyond Mexico.

What is the team's current situation?

Chivas lost 1‑2 to Cruz Azul on May 17, 2026, but remains solid: 33 goals scored and 17 conceded, a +16 goal difference. The last five games record 2 wins, 1 draw and 2 losses (LDWWL). The next challenge is against FC Dallas at home on August 9, 2026, a match that could cement the renewed fan energy.

What can we expect from this new wave of supporters?

Experts note that digital interaction between club and fandom may translate into higher ticket and merchandise sales. The ARMY has already shared photos wearing the red‑white jersey, and rumors suggest they will organize choreographies at Estadio Akron. If the trend continues, Chivas could see a notable rise in attendance and social‑media presence, strengthening its image as an inclusive, modern club.