Guadalajara Chivas unveiled its new 2026‑27 jersey on July 1, ending a nine‑year partnership with Puma and debuting under the Nike brand. The design, leaked on social media, features a polo‑style collar and Nutri as the front sponsor.

What does the new kit look like?

While the official image is pending, mock‑ups show a classic red‑white home version and an away kit in white with a faded red‑blue gradient. The fabric appears lighter and the crest remains unchanged. Fans are already buzzing with the #ChivasNike hashtag.

When will the official launch happen?

The club confirmed the launch will occur a few days before the Apertura 2026 kickoff on July 18, when Chivas faces Toluca at Estadio Akron. In the meantime, players will train in Nike training gear, preparing for the first match in the new look.

What does the sponsor switch mean?

Nike replaces Puma as the kit supplier, a partnership announced on Instagram with the phrase “Futuro sagrado”. Nutri steps in as the main shirt sponsor, taking over from previous partners. The move aims to refresh the commercial and sporting image of the Rebaño Sagrado.

What other news accompanies the new jersey?

During the transfer window, Chivas added Jordan Carrillo from Santos Laguna and Kevin Castañeda from Xolos de Tijuana to bolster the squad ahead of the 2026 World Cup. The team sits 2nd in Liga MX with 36 points (11‑3‑3) and a +16 goal difference, chasing a first title since Clausura 2017.

What’s next for Chivas?

After the opening match against Toluca, the next fixture is a home game versus FC Dallas on August 9, offering a chance to test the new kit on Mexican soil. With 33 goals scored and 17 conceded this season, the club hopes the fresh uniform will accompany a competitive campaign.

The jersey announcement arrives amid high expectations, as supporters anticipate that the new design and recent signings will drive the team back toward the glory it craves.