Guadalajara Chivas has signed an official agreement with Nike to become its sports sponsor and exclusive supplier. This agreement marks the beginning of a new era for Guadalajara Chivas, which seeks to honor its 120-year legacy.
What does the agreement imply?
The commercial agreement between Nike and Guadalajara Chivas is not limited to the first men's team in Liga MX. Nike will assume the responsibility of dressing all divisions and disciplines of the club.
Agreement details
The 'Swoosh' brand will provide game uniforms, training clothing, and travel gear for the following categories: - First men's team and Chivas Femenil - Basic forces and youth development academy - Official Chivas de Guadalajara Esports team - Technical body and club support staff
Amaury Vergara, president and owner of Guadalajara, highlighted that Nike's arrival brings a global perspective based on innovation and service to the athlete.
When will the new jerseys debut?
Guadalajara Chivas will debut their new Nike uniform on July 18, when the team will play its first official match as a local team in the start of the new Mexican tournament season.
Current context
The current season finds Guadalajara Chivas in second place in Liga MX, with 36 points and a record of 11 wins, 3 draws, and 3 losses in 17 games. Their last result was a loss to Cruz Azul on May 17. Their next match will be against FC Dallas on August 9.
| Category | Value |
|---|---|
| League standing | 2nd |
| Points | 36 |
| Games played | 17 |
| Wins | 11 |
| Draws | 3 |
| Losses | 3 |
Guadalajara Chivas Hub