Guadalajara Chivas unveiled its new 2026‑27 jersey under the Nike brand, announcing prices of $1,999 MXN for the player version and $2,998 MXN for the fan version, just before the Apertura kicks off.

What does the new Chivas kit include?

The uniform features a polo‑style collar and keeps the classic red‑white stripes for home matches. The away version appears in white with faded red and blue tones, and sponsor Nutri is displayed on the chest. Leaked images on social media show a more aerodynamic cut and brighter colors than previous kits.

How much are the fan and player versions?

Official club communication states the player version costs $1,999 MXN, while the fan version is $2,998 MXN. Both are sold through the official store and authorized retailers. The club warns that supply will be limited in the first days, so supporters should act fast.

When and how will the jersey be presented?

Chivas confirmed the Nike partnership on July 1, ending a nine‑year relationship with Puma. The official kit launch is expected a few days before the Apertura debut, although the squad has already trained in Nike training gear. On Instagram the club posted the crest alongside the Nike logo with the phrase “Futuro sagrado”.

What impact does this change have on the season?

The new kit arrives as Chivas sits 2nd in Liga MX with 36 points (11 W‑3 D‑3 L from 17 games) and a +16 goal difference (33 scored, 17 conceded). The latest result was a 1‑2 loss to Cruz Azul on May 17, 2026, and recent form reads 2 W‑1 D‑2 L (LDWWL). The kit’s debut will be on July 18 against Toluca at Estadio Akron, a day before the 2026 World Cup final. Chivas’ next fixture is a home match versus FC Dallas on August 9, 2026.

Which reinforcements join the new uniform?

Jordan Carrillo, arriving from Santos Laguna, and Kevin Castañeda, transferred from Xolos de Tijuana, were the two confirmed signings for the Apertura 2026. Both aim to cement their places in the squad and help chase the title that last came in Clausura 2017.

The switch to Nike marks a new era for the Rebaño Sagrado, and fans are already weighing whether the jersey price matches the legacy of brands that have dressed Chivas, such as Reebok, Adidas and Puma.