Carsten Cramer, chief executive of Borussia Dortmund, spoke with Record MX about the potential of the Mexican market. The executive acknowledged the significant fanbase the German club has among Mexican supporters and admitted that the team has not yet played with their first team in the Aztec country. This statement opens the door to future pre-season tours or official fixtures in Mexican territory.
Why are Guadalajara and Mexico City prioritized?
According to Cramer's statements, playing in Guadalajara or Mexico City would be a great step for the club. The executive highlighted that Dortmund has bet on its Spanish-language profile, "El Dortmund", on Instagram to connect with the Latin audience. Mexico is part of the club's priority markets for commercial and digital growth, especially given the advances in Bundesliga transmission in Mexico in recent times.
What strategy does Dortmund have for the Hispanic market?
The German executive noted that the club coordinates its strategy from its New York office to increase Hispanic presence. Cramer celebrated the advances in Bundesliga transmission in Mexico and pointed to the growth of the Spanish-speaking digital community around the club. The goal is to strengthen the strategy in the Hispanic-speaking market, taking advantage of the growing interest of Mexican fans in German football.
When could a match in Mexico be concreted?
Although the executive acknowledged that Dortmund has not yet played with their first team in Mexico, the statements suggest that the door is open for future pre-season tours. Playing in Guadalajara or Mexico City would be a great step towards the country, according to the executive's own words, who sees the Mexican market as an opportunity for expansion both sportingly and commercially.
Current data on Guadalajara Chivas
Mexican football is living intense moments. Guadalajara Chivas sits in fourth place in the table, with 10 points from 5 matches (3 wins, 1 draw, 1 loss). The team has scored 8 goals and conceded 5, with a +3 goal difference. They come from a 5-2 victory over Club Tijuana in their last match (August 22, 2026) and maintain a run of four wins and one draw in their last five matches (WWWDW). The next fixture will be against CF Pachuca away, on August 29, 2026, where the opponent sits in fourteenth place in the table. The team sits third in the title race, 3 points behind leaders Club América.
What does this German interest mean for Mexican football?
Dortmund's interest in playing in Guadalajara or Mexico City reflects the growing relevance of the Mexican market for European football. Playing official or pre-season matches in these cities would represent not only a sporting step but an important commercial and brand expansion step for the German club. The Hispanic-speaking market is positioned as a priority for the digital and television growth of German football in the region. Meanwhile, Guadalajara Chivas continues focused on its current campaign, sitting in fourth place with 10 points, 3 behind leaders Club América, and coming from a 5-2 victory over Tijuana, maintaining a run of four wins in their last five matches.
fixtures and squad are available for readers who wish to follow the current campaign of the team.
Cramer celebrated the advances in Bundesliga transmission in Mexico and pointed to the growth of the Spanish-speaking digital community around the club, pointing out that the goal is to strengthen the strategy in the Hispanic-speaking market taking advantage of the growing interest of Mexican fans in German football. Meanwhile, the red-and-white team continues focused on its current campaign, sitting in fourth place with 10 points and coming from a 5-2 victory over Tijuana, maintaining a run of four wins in their last five matches.
fixtures and squad are available for readers who wish to follow the current campaign of the team.
Cramer celebrated the advances in Bundesliga transmission in Mexico and pointed to the growth of the Spanish-speaking digital community around the club, pointing out that the goal is to strengthen the strategy in the Hispanic-speaking market taking advantage of the growing interest of Mexican fans in German football. Meanwhile, the red-and-white team continues focused on its current campaign, sitting in fourth place with 10 points and coming from a 5-2 victory over Tijuana, maintaining a run of four wins in their last five matches.
fixtures and squad are available for readers who wish to follow the current campaign of the team.
